Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada PT Mahkota Inti Sejahtera Rangkasbitung

Service is one important factor in the development of the company. In the study the authors aim to determine consumer loyalty at PT Mahkota Inti Sejahtera so it can be known level of service quality provided by the company. The method used in this study using quantitative methods. The population of this study comes from consumers of PT Mahkota Inti Sejahtera as many as 19,689 people. The sampling technique used is random sampling technique with the sample used as many as 100 people. Data collection techniques used observations, questionnaires and literature studies. Data analysis using quantitative analysis. Based on the value of product moment correlation coefficient of 0.982. So the correlation coefficient of 0.982 has a level of influence, meaning there is a very strong influence between Quality of Service to Consumer Loyalty. While the value of R square of 0.965. It shows that 96,5% variable of consumer loyalty is explained by service quality variable. The remaining 3.5% is explained by variables not included in this study. So from the results of the study note that service quality significantly influence consumer loyalty.Based on the hypothesis it turns H0 rejected with the value of t count of 52.163 value compared with the ttable value. With a significant level of 5% and df = n-2 = 100-2 obtained ttable of 1.984 which means there is influence between the variable quality of service to loyalty kosnumen at PT Mahkota Inti Sejahtera Rangkasbitung. Seeing the influence of service quality to consumer loyalty of 96.5% can be said that the level of service quality in PT Mahkota Inti Sejahtera has been very good enough. However, in order to maintain the loyalty of a consumer the company must maintain and be able to develop the quality of service so that the development of consumer loyalty remains stable and good